Electronic Arts [May 2011 to Present]

I manage a team of 9 dedicated to measuring, curating, and creating every day conversation between EA and our players across a portfolio of 16 games.

Social Intelligence allows us to precisely quantify what it is our gamers are talking about. We use this intelligence to help evolve the content and community strategy for our games in real time. It also allows us to identify industry trends and topics - such as popular hashtags - and join those conversations.

We also use social intelligence to drive regular conversations with our internal partners to help form decisions and adjust campaigns as they progress. No use in continuing a campaign if the community isn't responding the way we anticipated.

Conversation curation involves creating response messaging and scaling it across the business. Anticipating the thousands of that will come in from our community allows us to create conversation guides that lead to human conversations, not robotic responses that can come from a response messaging document.

Finally, we create real-time content - based on social intelligence - that helps drive every day conversation within our channels.

Titles:
Currently manage a team of 9 that span across all EA titles. Primary examples include:
(2015) Star Wars: Battlefront
(2015) Need for Speed
(2016) Mirror's Edge: Catalyst
(2016) Unravel

Previous positions held at EA:

Senior Digital Marketing Manager | EA (All Labels) | August 2013 to July 2014

Performed comprehensive audits of online marketing performance

Devised strategies to target the right consumer with the right message at the right time

Managed unique strategies across the different social media platforms available today

Created and executed testing schedules across multiple digital marketing platforms

Managed a team of Digital Communication Specialists to quickly and efficiently create reports

Worked with video production teams to optimize video performance on various channels

Worked with companies like YouTube, Facebook, and Twitter to keep EA updated on the platforms

Titles:
(2015) Maxis (The Sims)
(2015) Battlefield: Hardline
(2015) Star Wars: Battlefront
(2016) Mirror's Edge

Senior Online Marketing Manager | EA Games | June 2013 to August 2013

Created comprehensive online marketing strategies that worked towards and met specific awareness, engagement, and conversion goals. 

Optimized the consumer journey from first touch points all the way to conversion on a variety of platforms including; Twitter, Facebook, YouTube, and franchise portals such as http://NeedforSpeed.com

Aligned the efforts of our marketing department with those of our internal partners such as Public Relations, Product Marketing, Demand Planning, Consumer Insights, and Advertising. 

Applied the best practices of performance marketing to our campaigns in an effort to always get the best bang for our buck. 

Completed all of the above while carefully maintaining the franchise's Social Communication and Online Marketing budget.

Titles: 

(2012) Dead Space

(2012) Need for Speed: Most Wanted

Examples: http://NeedforSpeed.com (during 2012) 

Social Communications / Online Marketing | EA Games | May 2011 to June 2013

Created complete social media campaigns that aligned with specific acquisition goals for each title.

Established and updated online social media destinations such as Facebook, Twitter, or YouTube.

Investigated potential new media touch points such as Pinterest and Instagram.

Organized and executed content plans that enforce the unique selling points for each product.

Documented asset and messaging performance in each channel in order to optimize performance.

Constructed detailed Sentiment Reports to document and share out what our community is saying.

Collaborating with internal PR teams to construct messaging and responses for our community.

Titles:
(2011) Alice: Madness Returns
(2011) Shadows of the Damned
(2011) Syndicate
(2012) Dead Space 3
(2012) Need for Speed: Most Wanted

DraftFCB [December 2010 to May 2011]

DraftFCB is an advertising agency based in San Francisco, CA. I had the opportunity to work as an Assistant Account Executive on the Electronic Arts account. Here I learned what it was like working in Advertising, as well as what it was like to work agency side.

Major achievements include managing mailings for the EA Games Label, as well as drafting platform statements to shape overall campaigns. Although my time at Draft was short, I did learn a great deal about agencies and their role in the marketing world.

Sandbox Strategies [June 2010 to August 2010]

As a member of the San Francisco team, I worked within the satellite office for this New York based company. This time around I had the opportunity to explore the world of Public Relations, and compare it to my previous positions doing Community Management. It was also a great opportunity to explore what it was like to work in a small office, as opposed to a major corporation such as Electronic Arts.

Major achievements and activities include drafting up press releases and preview letters to be sent out to our contact lists, as well as demonstrating titles such as Kane and Lynch 2: Dog Days to members of the press.

Destructoid.com [March 2007 to December 2010]

It's a well known fact that I have my roots in the media, working with Destructoid. Over the years I've had the opportunity to grow and learn with Destructoid, always following our modo of Living the Dream.

Originally the only camera guy and editor, I covered everything from small events and private meetings to large conventions like E3, each time learning about a new aspect of the industry. With this experience, and the help of new video staff, Destructoid now proudly serves regular original content on our home page.

Major Responsibilities Include:

-Traveling all around the US to cover events such as E3 with video interviews and show wrap-ups.

-Creating content for one of the world's biggest gaming blogs

-Learning about the industry as a member of the press with first-hand information and experience

-Using resources available to me to go above and beyond expectations, and constantly amaze our competition with what we've been able to accomplish

Lifetime Achievement Unlocked: I was in the credits to a major video game

Today marks on massive lifetime achievement for me.

I still remember watching the video credits to one of the early Tony Hawk's Pro Skater games. Watching the dev team cause havoc, attempt to skate, and just be themselves in the studio and show it off to those who beat the game made me want to be one of them, a part of the team who made something great.

At the end of one of their credits it had a link to a job website, which I immediately applied to despite the fact I was still in middle school and had absolutely zero experience in the gaming industry other than my own personal gaming habits. It seemed like winning the lottery, like the more times I did it the better chance I had, so I may as well get started soon.

Today marks the day when a major video game, Brütal Legend, shipped with yours truly in the video credits. In the event you haven't noticed, take a look at the above screenshot, showing me waving morinically because Brent decided to do the video at waytofuckingearly in the morning.

It's a pretty awesome feeling, and it's one that makes me sure I want to be a part of this industry for as long as they can stand me. So if you get the chance, go pick up a copy of Brütal Legend, beat it, and watch the video credits, if not because it's an awesome game, than for me!

Electronic Arts Internship [May 2009 - October 2009]

My second internship at Electronic Arts was nothing like the first, which made it such a great learning experience. I worked within the Marketing group on titles such as Brütal Legend and Dante's Inferno. This time I had the advantage of previous internships and more school experience, which allowed me to hit the ground running and go above and beyond expectations, which led to the team asking me to stay on for an additional 2 months.

I did everything during this internship, which gave me practice working on several projects at once. Starting with things I was familiar with, such as covering E3 2009 for EA.com, to things I had never done before; updating major websites such as BrutalLegend.com with the latest content. The peak of the internship was when my two supervisors went on vacation, and I flew solo for roughly 3 weeks, which gave me the absolute full experience.

Major Responsibilities Included:
-Keeping EA.com stacked with content for their newly launched blog.
-Updating DantesInferno.com and BrutalLegend.com to reflect the most recent assets.
-Running the Dante's Inferno, Dead Space, and Brutal Legend social media such as Twitter and Facebook.
-Working closely with the team from Visceral, as well as Double Fine, to keep them involved in community activities.
-Holding down all community activities while the other two team members were away for 3 weeks.

Playspan [Febuary 2009 to May 2009]

After working at a major coporation such as Electronic Arts, I wanted to explore a different side of things; the startup. I was contacted regarding a position as Community Manager at Playspan, and was excited for the opportunity to explore a new type of company I hadn't yet worked for.

With Playspan I had the opportunity to get started on a brand new community. I was responsible for reaching out, establishing new contacts, and organizing them in a way so that they could be reached with ease by the rest of the company.

Major responsibilities included:
-Creating a community where none existed
-Organizing contests with community contacts
-Tracking competitor prices and community activity